Monday, 10 May 2010

peter gabriel 'scratch my back' collectors edition






Although I designed this quite early on in the project, for various reasons its taken a little while to get together but finally i can reveal the Collectors Edition box set, its been a long ol' process made all the richer from working with some great people along the way, in particular Sophie Beck at RealWorld who has tirelessly added up all the numbers, made all the phone calls and filtered all the emails and Daniel Mason whose print/production knowledge is second-to-none;

here are some pictures (Photos: Will Thom) along with the marketing blurb (and a few notes from myself)..

Limited to 500 copies worldwide, this multi-format box set of Peter Gabriel's new album 'scratch my back' is available exclusively through petergabriel.com

Designed at Real World by Marc Bessant, this 'scratch my back Collector's Edition' is presented in a rigid, full colour and gloss laminated lift off lid box, which includes:


• A 4gb USB key containing 96khz/24 bit studio quality audio of the album, housed in a high density laser engraved foam tray (we went through several versions of this before i was happy, the laser cut the foam at various strengths and i had to keep simplifying the arteries illustration until a balance was met)


• Blood Red, 180gsm heavyweight 12 inch vinyl pressing of 'scratch my back' featuring new sleeve artwork unique to this edition (the red vinyl was something i'd wanted to do from very early on in the project, at first i was quite picky about the particular shade, a certain mix of red and blue crystal would have to be mixed to achieve the 'blood' red i wanted but alas the colour could not remain consistent and there was a possibility of some 'streakiness' within the vinyl - not good - so eventually i concurred that a regular red would have to do. The image on the sleeve itself is another scanned electron micrograph, this time showing the grooves of a record but with a big scratch running through it)


• A 12 inch square print of the album cover, printed on the 352gsm Mohawk Superfine Ultrawhite Smooth stock, signed and numbered in pencil by Peter Gabriel


• The Special Edition double CD of the album, presented in a case bound full colour and gloss laminated 10 inch cover. Housed in a high density foam tray


• Foil blocked and numbered Certificate of Authenticity


• Production credits panel with an introduction to the project by Peter Gabriel on the verso





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